Project at UC Berkeley by Nico Bauer · ENGIN 170D Technology Leadership: Entrepreneurship
Launch flavor: Raspberry Lemonade · 4 filled bites · 12g protein
Filled protein bites

Bite into your tangy core.

CoreBites are soft vanilla-yogurt protein bites with a bright raspberry-lemonade center. Built for lecture halls, laptop grinds, gym bags, and the 3pm slump.

4 filled bites
12g protein
~180 calories
Snack goes boom.
CoreBites!

Not a bar. Not candy. A better bite.

We made CoreBites for busy people who want protein that feels snackable, flavorful, and genuinely fun.

💥

Filled-center flavor

A tangy raspberry-lemonade core turns every bite into a bright little flavor hit.

💪

Fitness snack energy

12g protein per pouch, without the chalky, clinical vibe of old-school bars.

🎒

Made for real days

Four poppable bites for study breaks, commutes, office snacks, or pre-gym fuel.

Brand story

Built around the part everyone wants to bite into.

CoreBites started with a simple idea: the best part of a snack should be right in the center. So we wrapped a bright raspberry-lemonade core in a soft vanilla-yogurt protein bite and packed four of them in a resealable pouch.

The result is a modern fitness snack that feels less like a compromise and more like a craving.

COREBITES

RASPBERRY
LEMONADE

Tangy raspberry-filled core

4 filled bites
12g protein
~180 cal

COREBITES

RASPBERRY
LEMONADE

Tangy raspberry-filled core

4 filled bites
12g protein
~180 cal
Hero flavor

Raspberry Lemonade

Soft vanilla-yogurt protein bites with a tangy raspberry-lemonade filled center. Designed for the 3pm slump, the pre-gym snack, and every “I need something better than a bar” moment.

$3.99
per resealable pouch
4 filled bites
12g protein
~180 calories
$3.99 per pouch
Buy more, save more: get 5% off 2 pouches, 10% off 4 pouches, or 15% off 8+ pouches.
2–3 pouches 5% off
4–7 pouches 10% off
8+ pouches 15% off

Flavor profile

Creamy vanilla-yogurt outside. Bright, glossy raspberry center. Lemonade tang that wakes up the bite.

Front-of-pack value cues

4 filled bites · 12g protein · ~180 calories · made with real raspberry · no artificial flavors.

Best occasion

Keep it in a backpack, gym bag, office drawer, or campus-store snack run for the 3pm slump.

Related materials

Downloads

These are the related materials for this class.

ENGIN 170D — Technology Leadership: Entrepreneurship UC Berkeley · Summer 2026

CoreBites was created for Building an AI First Snack Company: A Hands-on Generative AI Exercise. This website is the Task 8 deliverable. The files below are the accompanying artifacts from the exercise.

  • CoreBites Funder Design Document

    The written design document behind the brand: problem, customer, value proposition, product concept, and go-to-market thinking.

    DOCX · 44 KB
    Download
  • CoreBites Funder Pitch

    The pitch deck presented in class, including the slide linking to this website.

    PPTX · 4.0 MB
    Download
Process & proof

How this was made

CoreBites was developed with generative AI as part of the exercise. The two shared ChatGPT conversations below document the full process — from the first prompt through ideation, brand, product, and copy. They are public links and open without a login.

Project by

Nico Bauer

Visiting Student, UC Berkeley
Major: Business Information Systems
Class: ENGIN 170D-LEC-001

Checkout

This is a simulated checkout. No payment is processed.

Shipping details

Enter your first name.
Enter your last name.
Enter a valid email address.
Enter a street address.
Enter a city.
Select a state.
Enter a 5-digit ZIP code.
Enter a valid test card number.
Use MM/YY format.
Enter a 3 or 4 digit CVC.
Order confirmed

Snack goes boom.
CoreBites!

Your simulated order is in. A pouch of tangy raspberry-filled CoreBites is ready to power the next 3pm slump.